Here’s the link of our planning session:

https://otter.ai/u/nL386G8qTZZnwOhWsHj93fsLJXI

Here’s the summary:

Brand Identity Strategy Meeting

The meeting focused on developing a brand identity centered on hormones as a portal to self-empowerment. Key points included the importance of a consistent visual identity, such as a logo with varying elements to represent different phases. The brand's mission is to help individuals understand and appreciate their hormonal cycles, promoting self-awareness and accountability. The discussion covered the cyclical nature of hormones in both men and women, the impact of hormones on behavior, and the potential target audience, including those struggling with fertility or seeking body awareness. The tone for each phase of the brand was also discussed, emphasizing playful, creative, serious, and philosophical approaches.

Transcript https://otter.ai/u/nL386G8qTZZnwOhWsHj93fsLJXI

Action Items • [] Explore different portal or door-like logo concepts that can change with different phases. • [] Refine the mission statement to clearly convey the brand's purpose of empowering women through understanding their hormones. • [] Identify the core values that will guide the brand, such as respecting the cyclical nature of hormones and embracing both feminine and masculine energies. • [] Expand on the founder's personal story and challenges to make the brand identity more relatable. • [] Consider how to position the brand to attract women on birth control who may be curious about their natural cycles.

Outline

Brand Identity and Logo Discussion

• Speaker 2 explains the importance of the brand mark as the cornerstone of the brand, emphasizing consistency in its use across all platforms.

• Speaker 1 inquires about the logo, leading to a discussion about the need for different fonts and visual elements for each phase.

• Speaker 2 suggests a portal design with four spirals, where one spiral is highlighted depending on the theme of the content.

• The team discusses various logo ideas, including a circle with ripples and a door opening to different scenes.

Brand Book and Mission Statement

• Speaker 2 introduces the Brand Book, which aims to help define and express the brand's values clearly.

• Speaker 3 reflects on the bigger picture, emphasizing the importance of fertility and self-empowerment for women.

• The team discusses the mission statement, with Speaker 3 suggesting "Hormones aren't the enemy, they're the portal" as a potential tagline.

Core Values and Brand Story

• Speaker 2 outlines the importance of core values for internal and external consistency.

• Speaker 3 discusses the cyclical nature of hormones and the importance of respecting and honoring differences between men and women.